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Customer
Education:
Does it produce just good feelings or measurable ROI?
Australia’s Westpac Bank thinks so. The results are based on
an 18-month study that compared the bank’s entire business
portfolio against over 2,000 attendees of BRS’ two-day seminar
"Beyond Survival."
By comparing
seminar attendees to their small business portfolio at large,
Westpac was able to measure the following results for their
seminar participants:
-
A 70%
increase in Total Account Exposure (TAE), i.e. loan
commitments
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A 20%
increase in deposits
-
An 11%
increase in product usage
Interested
in how to achieve this at your bank? Read
on.
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