Our last newsletter celebrated Profit Mastery’s 32nd anniversary and we got all nostalgic and pulled out some blasts from the past. Spring is in the air in Seattle (well, not really but the cherry blossoms are blooming!) so for this newsletter we are celebrating everything that is new and fresh at Profit Mastery and we certainly have a lot of new stuff to share with you.

Profit Gap is ready!
  Set up your Demo today
  and be entered to win a
   $100 Amazon Gift Card

As you know, over the last few years, the notion of a “business dashboard” has become very fashionable in the marketplace.

Given that Profit Mastery is the gold standard in the franchise marketplace in terms of financial education, benchmarking, and performance groups, we have worked diligently to develop, test, and now introduce a product that captures all of the uniquely effective elements of the Profit Mastery process ─ and can be accessed with the click of a button.

Click Here to learn more about Profit Gap and how to win a $100 Amazon Gift Card!

Employee Spotlight -
Landon Leadbetter!


Please join us in welcoming our newest employee, Landon! Landon is the youngest member of our team, which explains why everyone goes to him with tech and gadget questions. He is instrumental in making sure we have marketing flyers, newsletters, functioning databases, and the best attitude you could ever wish for in an employee.


Hello there!
Landon here, revealing a little more info about myself. I started working at Profit Mastery in September of 2016. I was hired on to fulfill a role that is a mix between IT and Marketing. I have been tinkering with computers since I was just 8 years old, I haven't looked back since! As far as hobbies go, I enjoy: hiking, biking, video games, anime and probably the most interesting... I collect tarantulas!

I have been collecting Tarantulas for about eight years now. At my collections peak, I had about 40 different species, and well over 100 specimens in my collection. Below I have included a picture of the largest specimen I have called a Brazilian Salmon Pink Bird-eater (it grew out of its old skeleton, and all that's left is a shell, called a molt).

(Landon holds the exoskeleton of a Lasiodora parahybana tarantula.)

7 Surprising Benefits of
Testimonials - Guest Article

As part of our spring fresh newsletter, we are doing something we have never done before. An article swap! Vikram Rajan is the co-founder of phoneBlogger.net, which turns short telephone interviews into optimized articles for blogs, social media, and email newsletters. Vik is also a frequent speaker at many organizations, and is the author of the 2008 book, "365 Marketing Thumb-rules." We are thrilled that he took time out of his busy schedule to write an article for our newsletter. Without further ado…

(Read length: 7 minutes)

Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself - in this case, through a third party). Also, collecting positive testimonials helps to overcome objections from prospects; testimonials also combat negative reviews found online. Still, you may be overlooking 7 other surprising benefits of testimonials…

Click Here for the rest of the article.

New Client Spotlight -
Camp Bow Wow

Camp Bow Wow is one of our newest clients. They are the leading and largest pet care franchise that offers a myriad of outstanding services, including doggy day care, boarding and training, to pet lovers all over North America.

Take a minute to read their incredibly touching origin story and the amazing charity work they do. We thoroughly enjoy working with their staff and their franchisees. Camp Bow Wow is dedicated to the success of their franchise owners and they are constantly seeking new ways to drive the brand forward. President Christina Russell says, “Our system thrives on pushing the boundaries and innovating in every aspect of the brand, from technology and facility design, to operational processes, to results-driven programs like Profit Mastery.” In 2015, they signed a Master Site License with Profit Mastery that gave their entire network access to our online curriculum, Profit Mastery University.

The uptake from their franchisees has been out of this world! We are highlighting them here because we love what they do and they love what we do. It’s a match made in heaven. Also, as you’ll see from the photo below, Profit Mastery is filled with dog people. And one spider person (see our Employee Spotlight!). Thank you, Camp Bow Wow, and keep up the good work!


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Profit Mastery   200 First Avenue West   Suite 301   Seattle, WA   98119
Toll-Free  800-488-3520      E-mail info@profitmastery.net     Web profitmastery.net

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